![]() A number of these streets are made of cobblestone, with two pedestrian-only. Most of the streets in the area are named after European cities. The borders of the area are formed by Paseo de la Reforma to the north, Varsovia Street to the west, Avenida Insurgentes to the east and Chapultepec Avenue and Metro Insurgentes to the south. Zona Rosa is a portion of the official neighborhood of Colonia Juárez, comprising 24 of the colonia's 99 city blocks. From the 1990s, the area has also become home to Mexico City's gay community, which is prominent around Amberes Street and sponsors an annual pride parade on Paseo de la Reforma. The era ended in the 1980s, when many of the upscale businesses moved out and tourism, men's clubs, prostitution and crime moved in.Īlthough the area declined during the 1980s, it is still a major shopping and entertainment district and has also become a major tourist attraction for the city, one that the city has worked to preserve and rehabilitate since the 2000s, with mixed success. It was during this time that the area received the name of Zona Rosa, from José Luis Cuevas. From the 1950s to 1980s the neighborhood was revitalized by artists, intellectuals and the city's elite who repopulated the area, gave it a bohemian reputation and attracted exclusive restaurants and clubs for visiting politicians and other notables. The development of the area stalled during and after the Mexican Revolution. The area's history as a community began when it was developed as a residential district for wealthy foreigners and Mexico City residents looking to move from the city center. The neighborhood is officially part of the Colonia Juárez colonia or official neighborhood, located just west of the historic center of Mexico City. Zona Rosa (English: "Pink Zone") is a neighborhood in Mexico City which is known for its shopping, nightlife, gay community and its recently established Korean community.
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